Brand Marketing

Behind the Gen Z marketing strategies of legacy brands State Farm, United Airlines and Levi’s

Jake from State Farm has been one of the insurer’s most valuable tools for reaching Gen Z. (State Farm via Twitter)
AP
By:
Adrianne Pasquarelli
October 03, 2024 09:30 AM

Featured Stories

Executive Moves
David Droga to step down as CEO of Accenture Song

The Droga5 founder will remain as vice chair for the broader Accenture company.

BB
By:
Brian Bonilla
David Droga to step down as CEO of Accenture Song
AI
How AI is transforming programmatic ads and giving supply-side platforms an edge
GS
By:
Garett Sloane
How AI is transforming programmatic ads and giving supply-side platforms an edge
AI
This startup wants to rebuild brand websites for AI shopping agents—here’s its pitch deck
AH
By:
Asa Hiken
This startup wants to rebuild brand websites for AI shopping agents—here’s its pitch deck
Brand Marketing
20 brands catching baby boomers’ attention—and how this group is top of mind
EW
By:
Erika Wheless
20 brands catching baby boomers’ attention—and how this group is top of mind