Brand Marketing

Gen Z shoppers prioritize influencer recommendations and sustainability in clothing purchases

Gen Z consumers largely look to creator endorsements and other information on social media more than any other age group when buying clothing. (iStock)
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By:
Gillian Follett
June 14, 2023 04:50 PM

Featured Stories

Awards
AICP Awards—Apple, Ikea, Doechii among top honorees at MoMA gala

Smuggler was the top production company, while TBWA\Media Arts Lab led the agency pack.

TN
By:
Tim Nudd
AICP Awards—Apple, Ikea, Doechii among top honorees at MoMA gala
Travel
Expedia is downsizing its in-house agency—what to know
AP
By:
Adrianne Pasquarelli
Expedia is downsizing its in-house agency—what to know
Cannes Lions
Cannes 2025—everything marketers need to know about making deals at the festival
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By:
Garett Sloane
Cannes 2025—everything marketers need to know about making deals at the festival
Pride Month
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride
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By:
Nick Cerami
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride