The rise of AI has swept up marketers in all corners of the industry, yet it would be foolish to assume that everyone is on the same page. One group prone to being overlooked is Gen Z marketers, which is troubling given that their generation will perhaps be the most critical consumers of advertising in the age of AI.

To understand how this cohort feels about artificial intelligence, Ad Age is hosting a roundtable with Gen Z marketers, in which they will share unsparingly their opinions on how they’re looking forward to AI, what they hate about it and what marketers can do with the technology to best engage their generation.

Watch the broadcast replay below—and follow the conversation on LinkedIn, Facebook and X. The virtual roundtable featured three Gen Z voices: Julia Dixon, senior cultural strategist at Weber Shandwick; Clay Lute, Berns Communications Group’s The Z Suite; and Allen Pham, a member of Edelman's Gen Z Lab.

This virtual roundtable is part of Ad Age Gen Z Voices; subscribe to Ad Age to get the latest perspectives.