From left: Morgan Batts, a brand executive for Nike at Wieden+Kennedy; Celine Chai, co-founder and CEO of Gen Z marketing agency NinetyEight; and Clay Lute, a member of Berns Communications Group’s The Z Suite.
To say that brands are focused on Gen Z is an understatement. They are obsessed with these young consumers.
Marketers of all kinds spent much of 2024 figuring out the best ways to reach the generation born between 1997 and 2012. Brands scored plenty of victories on this front but also failures, too.
On Dec. 18 at 12:30 p.m. ET, Ad Age hosted a roundtable with members of Gen Z to review standout moments in the marketing world this year—from the campaigns they loved to the ones that made them cringe and everything in between.
Panelists include Morgan Batts, a brand executive for Nike at Wieden+Kennedy; Celine Chai, co-founder and CEO of Gen Z marketing agency NinetyEight; and Clay Lute, a member of Berns Communications Group’s The Z Suite. Follow the conversation on LinkedIn, Facebook and X.
This virtual roundtable is part of Ad Age Gen Z Voices; subscribe to Ad Age for the latest perspectives.
