GM CEO Mary Barra stars in Mohawk Chevy’s latest viral TikTok

Mohawk Chevrolet, a dealership in upstate New York that has gone viral for its mockumentary-style videos spoofing “The Office,” has a new collaborator—General Motors CEO Mary Barra. The executive makes a cameo in the dealership’s latest TikTok, which documents Mohawk traveling to GM headquarters in Detroit to pitch the automaker on a ludicrous concept, renaming the Silverado to “Rado.” See all of the Global Automotive Marketing Awards winners here The video depicts Mohawk digital branding creator and star of the series Grace Kerber making the boardroom pitch to Chevrolet execs, including Chevy Marketing VP Steve Majoros and Global Chevy VP Scott Bell. Majoros seems into the renaming, suggesting new monikers for other Chevy nameplates, including renaming the Trax to Ax (he stops short of cutting off Ta from the Tahoe, for obvious reasons.) But others are skeptical and ask Kerber to go back to the drawing board, before Barra arrives and gives the Rado her seal of approval. The video is the 11th episode in the series, called “The Dealership,” which has captured national attention, drawing millions of views on TikTok. Kerber and colleague Ben Bushen write, shoot and edit each episode in a day, Kerber told Ad Age earlier this summer. “We had no expectations of this blowing up or going past the local community,” Kerber said in that interview. The series is an example of how cheap, homemade content has the potential to outperform more expensive advertising, if done right. It quickly caught the attention of GM execs who invited the Mohawk crew to Detroit to shoot the 11th episode, which went live on TikTok on Monday and has already drawn more than 300,000 views. More: Creator and influencer trends to know about right now “We were so honored to be invited by Chevrolet to visit GM headquarters,” Kerber said in a statement. “We had an absolute blast making this episode and even being so far from Mohawk we felt right at home with the corporate team. Meeting Mary was such a cool experience, she was so kind and fun to shoot with, we loved that she wanted to be a part of the series!” Check out the latest Ad Age events and award programs

GM CEO Mary Barra stars in Mohawk Chevy’s latest viral TikTok

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