Haleon has chosen Brandtech Group’s Collectively as its principal influencer marketing agency in the U.S. following a review, in a three-year deal that’s unusual in a segment of marketing services where year-to-year assignments are the norm.
Collectively will serve Haleon across the company’s over-the-counter drug and wellness brands, including Sensodyne, Centrum, Theraflu, Flonase, Voltaren and Advil. Haleon U.S. Chief Marketing Officer Katie Williams said the assignment reflects the company’s commitment to influencer marketing and continuity in that work.
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