Heineken gifts IOUs to those affected by shipping delays

The holidays began early this year, but not in a completely jolly way. Brands launched seasonal campaigns earlier and consumers hit advance sales in response to threatening supply chain shortages. According to data from Adobe Analytics, online shopping in October grew 8% year over year. Still, over 2 billion out-of-stock messages were distributed that month, 325% more than during the 2019 holidays. For those in a gift-giving pickle, Heineken’s latest campaign, created with agency Fast Horse, presents a solution to the shipping crisis. If shipping delays have set the arrival of a present past one’s holiday festivities, Heineken is offering free IOU placeholders. The limited-edition box comes in vibrant green, topped with a crimson bow. Inside the lid, the rhyme “your gift didn’t arrive, so let’s cheers over holiday beers” is printed over a personalized card where the giver can list the real present that didn’t make it in time. Starting Dec. 10, gifters over the age of 21 can submit a screenshot of a delayed shipping notification on the campaign website to prove their gift won’t arrive on time. The Heineken IOU will be sent to selected recipients via same-day shipping and arrives empty with a debit card loaded with the funds for a holiday six-pack of Heineken.

Heineken gifts IOUs to those affected by shipping delays

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