Brand Marketing
Heineken USA names new CMO as it plans marketing reset
Gift Article
Share
Expand
Heineken USA spent $100 million in marketing behind its low-calorie Heineken Silver in 2023.
(Heineken)
By:
Jon Springer
November 11, 2024 04:28 PM
Featured Stories
Cannes Lions
AI becomes a Cannes co-pilot for agencies
Agency execs are using AI for travel, new business and awards submissions.
BB
By:
Brian Bonilla
Agency Brief
Agency Brief: Dentsu X, Horizon Media, The Community and more
EL
By:
Ewan Larkin
Cannes Lions
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
GF
By:
Gillian Follett
Winners and losers
Marketing winners and losers of the week
AP
By:
Adrianne Pasquarelli
|
ES
By:
E.J. Schultz
