It all started with a block party 50 years ago in the Bronx, where DJ Kool Herc began rapping while scratching an instrumental track during his set, paving the way for a new genre of music—hip-hop.
Throughout August, block parties are being hosted in honor of that first summer jam in the birthplace of hip-hop. Marketers are also taking part in the celebrations with efforts such as murals, animated shorts, limited-edition products and live concert series.
Also read: How hip-hop transformed advertising
Here are some of this month’s brand activations: