Brand Marketing

Why Home Depot is evolving its media strategy, starting with branded content

Jordin Sparks stars in ‘Merry & Bright,’ Home Depot’s shoppable CTV series aimed at reaching early holiday shoppers. (Vizio)
November 01, 2023 01:00 PM

Spooky season begone! As consumers are packing up their pumpkins, retail brands have already begun to deck their halls with holiday goods as the fight for seasonal shoppers creeps continually earlier each year. But more than just unleashing yuletide stock into stores, some retailers are taking an active role in spreading holiday cheer through shoppable content on connected TV.

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