Below, Ad Age compiled answers to key questions about the hulking decoration.
What’s the original price of the skeleton?
When it arrived at Home Depot in 2020, the 12-foot skeleton carried a price tag of $300—a substantial amount considering that consumers are expected to spend $102.74 on average this year for Halloween, according to the National Retail Federation.
Is the 12-foot skeleton available anywhere else?
It is, if you pony up at least $750, where Amazon is currently offering a similar version—with an additional delivery fee. Or people could shell out $1,299 for a giant-sized skeleton on eBay.
How much did this skeleton contribute to Home Depot’s sales last year?
It’s unclear just how much Big Bones helped the chain, but he definitely played a role. For the third quarter of 2020, which includes the 2020 Halloween season, Home Depot reported a 23% rise in sales to $33.5 billion. Executives said Halloween 2020 was the chain’s strongest ever.
Does Home Depot have any similar items for sale this year?
A “skeleton” keyword search on HomeDepot.com yields 182 results. The selection of similar products includes a skeleton piranha, a skeleton-driven haunted hearse and a 6-foot tall pumpkin-head skeleton with LifeEyes. Lance Allen, Home Depot’s decorative holiday merchant, recommends other products from the store’s “Grave and Bones” collection, such as a 7-foot Inferno Reaper and an 8-foot Ferry of the Dead.