This past 4th of July weekend for many perhaps felt like a return to normal as fear of COVID-19 transmission wanes and restrictions on mask wearing have lifted across the U.S. (though cautionary measures continue in some areas). As we start to go back to business as usual, brands have increasingly welcomed consumers back to normalcy in their marketing messages. Here, a look at some of the trends in post-pandemic marketing we’ve seen so far.
Extra Gum and Energy BBDO historically have been known for their heart-tugging, tear-inducing tales of love, but they changed their tune and went with a raucous, all-out orgyfest to celebrate life opening up again. In a spot that debuted in early May, people from all walks of life abandon their homes to enjoy the world—and each other—again, all set to the spirited vocals of Celine Dion. The ad comes as gum sales rebound as masks come off.