Macy’s is leaning into its identity as a destination with something for everyone—regardless of the size of their wallet—this holiday season. Amid intensifying talk of a recession and shopper pullback, the storied department store chain is highlighting what makes Macy’s special for consumers.
The overall holiday campaign “Give Love. Give Style.” includes a series of videos that will run on TV, online video and on social. In one spot, a woman has a strange but eventually happy reaction to a jewelry gift from her husband. Another spot showcases Macy’s new Toys 'R' Us shop-in-shops, which have now been rolled out to all Macy’s stores in time for the holiday season.