Why more marketers are in-housing creative

In-house creative is continuing to gain ground for marketers as they manage costs and prioritize flexibility. Some 30% of marketers said they moved more creative work in-house in the last 12 months, according to a new report from Canva, the design platform, and MMA Global, the trade association. The report, released today, also found that 31% of marketers in the survey plan to move work in-house in the next year.