Brand Marketing

How marketers responded to the coronavirus in the first three months

(Ad Age)
May 28, 2020 07:40 PM

Since stay-at-home orders went into effect in mid-March, the pandemic forced marketers into unprecedented action, including closing offices, stopping agency reviews and tweaking or stopping certain advertising. Below, a day-by-day look back at how brands responded in the first three months. For a current look at how marketers are responding, check out our continually updated blog here.

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