Brand Marketing

How McDonald’s built a Gen Z restaurant—inside CosMc’s space-themed design

Space Age aesthetics and Googie architecture form the basis of the visuals. (All images courtesy CosMc’s)

September 03, 2024 09:00 AM

Turner Duckworth is no stranger to big branding projects, including McDonald’s well-received global brand refresh in 2019.

Featured Stories

How OpenAI’s new commercial CEO gives hope for closer ties to advertisers

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.

How OpenAI’s new commercial CEO gives hope for closer ties to advertisers

NewFronts 2025—key ad tech and AI insights for marketers

NewFronts 2025—key ad tech and AI insights for marketers

How US agencies are adjusting Cannes Lions travel plans over re-entry fears

Sabrina Sanchez

How US agencies are adjusting Cannes Lions travel plans over re-entry fears

Upfront and NewFronts

Amazon ad chief talks DSP growth, economic impact on holiday advertising

Upfront and NewFronts

Amazon ad chief talks DSP growth, economic impact on holiday advertising

Latest News

Costco strikes deal with Affirm, giving shoppers payment plans

Agency news you need to know this week

Marketing winners and losers of the week

See how brands are reacting to Pope Leo XIV’s election

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See More in Brand Marketing

Marketing winners and losers of the week

See how brands are reacting to Pope Leo XIV’s election

Xochitl CEO on why the snacking brand inked deals with Jimmy Fallon, Cholula

CMO job moves and hiring trends to watch

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