As part of its ongoing efforts to connect with Black consumers, Hyundai Motor America today launched a choose-your-own-adventure style campaign highlighting the love between a real-life couple.
Hyundai’s “Choose Yours” campaign revolves around two 60-second spots starring actors Alonzo B. Slater and Mea Wilkerson. Each of the two commercials plays off of the “pick a card” TikTok trend, in which one person will present multiple pieces of paper or cards labeled with different activities or destinations for another person to blindly choose between.
This video format has become especially popular with couples as a way to help them plan out date activities, as Slater and Wilkerson do in the two Hyundai spots. Both commercials begin with Slater inviting Wilkerson to choose between two of Hyundai’s electric vehicle models to ride in, without her knowing which one she'll pick. Then, the stories diverge, as Wilkerson selects different date activities for the couple to enjoy depending on which commercial the audience is viewing. The couple starts their date by visiting an art gallery in one spot, while they instead go shopping in the other.