IAB Europe, an association for online advertising companies, was fined 250,000 euros ($282,690) and handed an ultimatum by Belgium’s data watchdog for developing an ad-targeting tool that violated the region’s privacy law.
“Harsh sanctions” were necessary because the tool “could, for a large group of citizens, lead to a loss of control over their personal data,” Belgium’s data protection agency said in an emailed statement on Wednesday. In addition to the fine, the ad group was ordered to put in place a “series of remedies” to comply with European Union rules.
IAB Europe’s so-called Transparency and Consent Framework enables websites and publishers to obtain the consent of users for the processing of their personal data for targeted advertising goals. The tool is especially aimed at facilitating real-time bidding, an advertising technology used by publishers.