Brand Marketing

Inside the New York Jets’ rebrand

The pearlescent green Jets helmet features a logo from the 1970s. (New York Jets)
April 15, 2024 01:00 PM

The long-struggling New York Jets today are unveiling a new uniform set that draws inspiration from a period of relative glory for the team—the 1980s “New York Sack Exchange.”

Staying current is easy with newsletters delivered straight to your inbox.