When asked if the brand was worried that consumers would be oversaturated by Snoop Dogg in yet another commercial, Jack in the Box Chief Marketing Officer Ryan Ostrom said: “We are accepting that he’s worked with other brands. In fact, we nod to that in the commercial. It starts with Snoop walking off of the Corona set.”
Corona is not aware that it was referenced, according to Jack in the Box.
This isn’t the first time that Snoop Dogg has worked with Jack in the Box. In 2018, the chain rolled out a Snoop-themed Merry Munchie Meal to celebrate the passing of Proposition 64, which allowed marijuana to be legally sold in California. That meal included two tacos, chicken strips, five churros, french fries, onion rings and a small drink and sold for, you guessed it, $4.20. Munchie Meals were first released in 2013 and are still only sold between 9 p.m. and 5 a.m.
This latest partnership is less about 4/20 and more about milestones, according to Ostrom. “It’s the five-year anniversary for our first partnership, and the 10-year anniversary of the Munchie Meal’s launch,” he said. “We talked to guests and fans about who they wanted to see us partner with, and one name kept rising to the top.”