J.Crew hires Skims marketing vet as CMO

J.Crew will start the new year off with a new marketer. The New York-based clothier announced today that it has hired Julia Collier as chief marketing officer, effective Jan. 6. Collier spent the last five years with Skims, Kim Kardashian’s direct-to-consumer clothing brand. Collier replaces Derek Yarbrough, who left the company in the beginning of 2024. In her new role, Collier will spearhead brand marketing and brand creative, reporting directly to CEO Libby Wadle. Collier joined Skims in 2019, shortly before it launched that same year, and worked with a 40-person team as senior VP of marketing. Collier was involved in the brand’s multiyear NBA partnership deal and a recent collaboration with Dolce & Gabbana. Such large-scale partnerships have helped cement Skims’ standing with younger generations in particular and transform it from a shapewear seller into an apparel brand worn by both men and women. A Skims spokesperson did not immediately respond to a request for comment regarding plans to replace Collier. Read more: Gen Zers highlight 4 brands they are shopping this season Founded more than four decades ago, J.Crew has had its share of ups and downs that include a recent pandemic-era bankruptcy. The brand has been making progress by using nostalgia in its marketing to appeal to both older loyalists and Gen Z. The brand attracted buzz in September when it announced the resurrection of its physical catalog after a seven-year absence. One of the editions featured 1990s-era icon Demi Moore. J. Crew fall 2024 catalog, they brought it back like they never left 😮💨 pic.twitter.com/TuSZ3UUdFK— garçon (@boymolish) September 5, 2024

J.Crew hires Skims marketing vet as CMO

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