Jeep is getting some screen time in the upcoming "Jurassic World Dominion."
The Gladiator, Wrangler and a vintage Grand Wagoneer will appear in the dinosaur-packed epic in continuation of a relationship that began with the first "Jurassic Park" film in 1993. In the first entry, a T. rex chased a Wrangler in one of its most memorable scenes.
Before Jeep captures eyeballs on the silver screen in the latest movie, the off-road brand will engage consumers in a dino-themed campaign that started Wednesday, which is National Dinosaur Day in the U.S. The automaker partnered with Universal Pictures.