Brand Marketing

Kellanova CMO on the Pop-Tarts mascot and what’s next following viral bowl game

The Pop-Tarts Bowl was the brand’s biggest earned campaign ever. (Front Office Sports via Pepper Brooks on Twitter)
EW
By:
Erika Wheless
January 03, 2024 11:00 PM

Featured Stories

Newfronts
How Tubi is positioning its ad products for buyers leaving traditional TV
Newfronts

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.

PH
By:
Parker Herren
How Tubi is positioning its ad products for buyers leaving traditional TV
Brand Marketing
CMO job moves and hiring trends to watch
Brand Marketing
ES
By:
E.J. Schultz
CMO job moves and hiring trends to watch
Events & Awards
Why Roku is skipping the NewFronts this year and what it means for marketers
Events & Awards
PH
By:
Parker Herren
Why Roku is skipping the NewFronts this year and what it means for marketers
Newfronts
NewFronts 2025—what brands and agencies need to watch
Newfronts
GS
By:
Garett Sloane
NewFronts 2025—what brands and agencies need to watch