Brand Marketing

Kraft Heinz ramps up marketing to school children, drawing some criticism

Kraft Heinz "FUNdamentals Textbooks" aim to connect school and its kid-focused products. (Kraft)
EW
By:
Erika Wheless
September 06, 2023 07:30 PM

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Accounts in Review
Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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EW
By:
Erika Wheless
Taco Bell adds Quality Meats to its creative roster
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Rethink makes 18 creative hires across its North American offices
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Tim Nudd
Rethink makes 18 creative hires across its North American offices
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Garett Sloane
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
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Brandon Doerrer
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement