Brand Marketing

Kraft Singles undergoes rebrand as part of Gen Z marketing push

Kraft Singles' old packaging (left) and new packaging. (Kraft)
May 23, 2023 10:00 AM

Kraft Singles is getting a new look with updated packaging and logos as the brand tries to target Gen Z and millennial shoppers. The slices themselves are also getting an upgrade—a textured flap to make the wrappers easier to open.

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