As the Los Angeles wildfires continue into a third day of widespread destruction, many marketers have begun to step up and offer assistance to those affected.

By midday Thursday, the fires remained uncontained and were spreading across the greater L.A. area; at least five people have been killed and more than 180,000 people evacuated. The Palisades fire, the largest of the group, has burned in excess of 15,000 acres, according to the New York Times, and is considered the most destructive fire in L.A. history.

Also read: How LA’s ad industry is coping with the disaster

Many marketers, based both in LA and elsewhere, have voiced offers of help. Here’s an early look at some of what brands are doing:

Airbnb

The San Francisco-based home-sharing service announced on Wednesday that it will provide free housing to those residents who have been evacuated from their homes because of the fires. Airbnb is working with 211 LA, a nonprofit organization, to find people in need of temporary housing. Impacted residents can fill out a form with the group to get emergency shelter support from Airbnb.org, the brand’s nonprofit arm.

PacSun

As many Californians flee their homes and leave belongings behind, PacSun has offered clothing assistance. The retailer posted on Instagram on Thursday that it would do its best to provide fresh clothing help to people who have had to evacuate. The brand, which is based just outside of LA in  Anaheim, California, also directed people to donation options with the LA Food Bank, American Red Cross and Los Angeles Fire Department Foundation.

Planet Fitness

The gym chain issued a media alert that it was opening its facilities to anyone impacted by the fires, including residents and first responders, regardless of membership. The offer, which includes access to locker rooms, showers, WiFi and massage lounge chairs, was valid for use through Jan. 15 at roughly 85 of its California locations, the brand said.

Toyota 

The automaker plans to match donations from its employees to the American Red Cross and recovery nonprofit SBP for those affected by the fires, it announced on Thursday. Toyota’s payment arm, Toyota Financial Services, will also extend payment relief options to affected customers for both Toyota and Lexus.

Lyft and Uber

The ride-sharing brands, both of which are headquartered in California, are offering free transportation to evacuees in need. For Lyft, customers can use a CAFIRERELIEF25 code for two rides; for Uber, a similar code of WILDFIRE25 can also help with rides to shelters or other safe places. “We’re teaming up with local authorities and emergency teams to make sure everyone who needs help evacuating gets a ride,” Camiel Irving, Uber’s VP of operations, said in a statement.

T-Mobile, Verizon and AT&T

Verizon will waive fees on domestic calls, texts and data usage through Jan. 18 for customers in Los Angeles. AT&T is providing similar support for Californians as is T-Mobile, which announced unlimited talk and text for Los Angeles residents earlier this week. T-Mobile CEO Mike Sievert posted a link to updates on LinkedIn.

Sweetgreen

The restaurant chain’s co-founder, Nicholas Jammet, published a video post on LinkedIn on Wednesday, encouraging customers to reach out if they are in need of food.

“I’m currently in one of our L.A. restaurants in Culver City,” he said. “We want to help. We want to feed as many people as possible. We are instructing all of our teams to make as many meals as possible and safely deliver them to any first responders, firefights or local shelters close to our restaurants.”

NBA

A game between the Charlotte Hornets and Los Angeles Lakers that had been scheduled for Thursday night at L.A.’s Crypto Arena has been postponed. Earlier this week, LeBron James posted a message of support for those affected on X.

Bandit Running

The cult fitness brand told followers in an Instagram Story to reach out if they have lost any running gear, its own or from other brands, as a result of the fires. “Please stay safe and know that we’re here for you however we can be,” the brand wrote, directing consumers to [email protected].

DoorDash

The delivery service shared that it is giving $150,000 in community credits to first responders, and an additional $150,000 to local restaurants impacted as part of its Disaster Relief Fund. The company also said it will give $250,000 in grants for its eligible indepedent contractors in need.

Bubble and Cocokind

Direct-to-consumer skincare brands Bubble and Cocokind posted messages of support this week. Bubble is donating “thousands of products to those affected by the fires,” the brand wrote on Instagram. It is also donating to the Los Angeles Fire Department Foundation.

Cocokind is offering housing support in the form of hotels. “If you are displaced due to the fires this week with nowhere to go, please reach out to [email protected] so we can help pay for at least 10 rooms at a local hotel this week,” the brand wrote on Instagram.