Brand Marketing

Watch—Purpose marketing hits and misses from Wealthsimple, Wix, Mini and more

Wealthsimple’s ad features an unlikely protagonist. (Wealthsimple)
ES
By:
E.J. Schultz
January 29, 2025 05:30 PM

Featured Stories

Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

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Ikea hires David and Alma following a fiercely contested US agency review
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Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
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Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work