Brand Marketing

Why L'Oréal Paris chose Kendall Jenner as its new brand ambassador

Kendall Jenner weathers a litany of labels, then dismisses them with the L'Oréal Paris tagline “I am worth it,” in the inaugural social video for the new brand ambassador. (L'Oreal)

July 24, 2023 09:00 AM

Featured Stories

Food & Beverage

Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Created for kids, the J.M. Smucker Co. is boosting marketing and manufacturing output as it enjoys love from celebrities and sports stars.

Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Meta wants to automate where your ads appear. These new AI tools are step one.

Meta wants to automate where your ads appear. These new AI tools are step one.

Cannes Lions predictions—top creatives pick 53 campaigns to win

Cannes Lions predictions—top creatives pick 53 campaigns to win

Behind marketers’ agency briefs meant to secure Cannes Lions wins

Behind marketers’ agency briefs meant to secure Cannes Lions wins