Brand Marketing

Why L'Oréal Paris chose Kendall Jenner as its new brand ambassador

Kendall Jenner weathers a litany of labels, then dismisses them with the L'Oréal Paris tagline “I am worth it,” in the inaugural social video for the new brand ambassador. (L'Oreal)
JN
By:
Jack Neff
July 24, 2023 09:00 AM

Featured Stories

AI
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
AI

Agencies are shifting their hiring priorities to build leaner teams bolstered by agentic AI and other tech.

EL
By:
Ewan Larkin
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
Brand Marketing
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Brand Marketing
AH
By:
Asa Hiken
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Agencies
Madwell’s demise is a wake-up call for marketers
Agencies
EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s demise is a wake-up call for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones