Brand Marketing

Mac and cheese marketing battle—how Kraft’s dominance is being challenged

As mac and cheese has become more popular for budget-conscious diners, more brands have entered the category. (Banza, Annie’s and Kraft via Instagram)
EW
By:
Erika Wheless
October 14, 2024 09:00 AM

Featured Stories

Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station

Behind BarkleyOKRP and Google AI's creation of a nostalgic "Pop 40" supporting the soda brand's relaunch.

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By:
Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station
Cannes Lions
How to land your next job at Cannes
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Lindsay Rittenhouse
How to land your next job at Cannes
Top 5
The top 5 creative campaigns to know about right now
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The top 5 creative campaigns to know about right now
Accounts in Review
Taco Bell adds Quality Meats to its creative roster
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EW
By:
Erika Wheless
Taco Bell adds Quality Meats to its creative roster