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Brand Marketing

How Marilyn Monroe inspired new Coke marketing tying the brand to food and culture

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By:
Jon Springer
February 15, 2024 08:16 PM

Coca-Cola is launching experiential marketing activations in five cities meant to highlight what it is calling “Foodmarks,” or food landmarks that connect Coke, food and culture.

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Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
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While marketing hiring has slowed, demand is still growing for senior jobs, including at Anthropic, Discord, Canva and Whatnot.

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Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
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TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
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Parker Herren
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
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How brands are investing in local marketing—and why it’s so important
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Brandon Doerrer
How brands are investing in local marketing—and why it’s so important
Opinion
Are you building a badge brand—or a badgering brand?
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M.T. Fletcher
Are you building a badge brand—or a badgering brand?

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See More in Brand Marketing

How Airbnb is marketing its relaunched Experiences platform
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
How brands are investing in local marketing—and why it’s so important
Why almost 40% of CMOs plan to make agency budget cuts this year
Staying current is easy with newsletters delivered straight to your inbox.