Bitcoin conference draws enthusiasts and two big airlines give business updates: The Week Ahead

Jan. 17 It is Martin Luther King Jr. Day. The NBA is recognizing the day with this ad called “Imagine” narrated by Dwyane Wade. The Australian Open tennis championship begins in Melbourne—without men’s No. 1 Novak Djokovic after the unvaccinated star lost a bid to challenge the government’s move to cancel his visa. Nike London has meanwhile released an ad on Instagram supporting women’s US Open champion Emma Raducanu ahead of her participation. Get ready to meet a lot of Bored Apes this week at the North American Bitcoin Conference in Miami, which was set to kick off with a networking party on Sunday night, but officially opens today and runs through Wednesday. Crypto-enthusiasts from all walks of life, including NFT collectors like members of the Bored Ape Yacht Club, are likely to show up in force for the gathering. Jan. 18 Because basically every TV show idea gets green-lit in the streaming age, “How I Met Your Father”—the sequel to long-running CBS sitcom “How I Met Your Mother” (2005-2014)—premieres today on Hulu. Hilary Duff stars. Roblox’s Christina Wootton, VP of global brand partnerships, will join Ad Age Remotely live at 2:30 p.m. ET to discuss how the gaming platform is working with brands and what marketers need to think about as they enter the metaverse. Jan. 19 Procter & Gamble Co. reports fiscal second-quarter earnings that could indicate two things: how well retailers and consumers are responding to price hikes in early going, and how well P&G can maintain ad spending amid the margin squeeze from higher costs. RSVP for Ad Age’s Super Bowl event on Feb. 8 at AdAge.com/InDepthSuperBowl. Jan. 20 American Airlines reports fourth-quarter earnings. Like competitors — including United Airlines, which also reports earnings today — American has been hammered in recent weeks by cancellations due to the surging omicron variant. However, Delta’s recent earnings surpassed expectations. Netflix announces fourth-quarter earnings today, revealing how its streaming service performed over the holidays and during a period in which more people were stuck home because of omicron. The period also covers the premiere of one of Netflix’s most successful movies, “Don’t Look Up,” starring everyone. As usual, Netflix will stream a Q&A to dive into some of the numbers with co-CEOs Reed Hastings and Ted Sarandos at 6 p.m. ET. Ad Age will debut its new Influencer Marketing Today newsletter. Delivered to your inbox every Thursday, the newsletter will take a look at how brands and marketers are working with influencers and how the creator economy is transforming the advertising marketplace. Sign up for Influencer Marketing Today here. Don’t miss the latest news. Sign up for Ad Age newsletters here. Jan. 21 The first Star Trek convention was held 50 years ago today at the Statler Hilton Hotel in New York City. Jan. 22-23 The NFL playoffs continue with the divisional round, which includes four games. Look for some advertisers to begin hyping their Super Bowl spots with teasers.

Bitcoin conference draws enthusiasts and two big airlines give business updates: The Week Ahead

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