This week's marketing winners, losers and newsmakers.
Jeni’s: The Columbus, Ohio-based ice cream brand with a cult-like following is looking to boost its fanbase through a “Ted Lasso” collaboration. Inspired by the Emmy Award-winning Apple TV series, “Biscuits with the Boss” is a mix of shortbread cookies and salted butter sweet cream ice cream. The new flavor will be available for a limited time only in early March. Hopefully, Jeni’s has a smoother rollout than the disaster that was its collab with Dolly Parton two years ago.
NFL: Not only were Super Bowl TV ratings up, but the league scored on its social media channels, calling it “the most engaging day ever.” Its Twitter impressions jumped 30% compared with Super Bowl 2022, while it reported its all-time best day for Instagram reach, where this post on Rihanna’s halftime performance now ranks as the NFL’s “most viewed, and most engaged with video ever,” according to the league. It garnered over 3.7 million likes and 28,000 comments as of writing.