Jenna Ortega (left) as Wednesday Addams and Emma Myers as Enid Sinclair in the Netflix hit series, “Wednesday.”
This week's marketing winners, losers and newsmakers.
Dieunerst Collin: As a kid in 2013, Collin went viral for his side-eyed expression captured in a Vine in a Popeyes restaurant. Today, Collin is a freshman linebacker at Lake Erie College and after posting a throwback to the image is now a recipient of an NIL deal from Popeyes, which says it will picture the athlete on a billboard near his home in New Jersey.
Tesla: The electric vehicle maker’s stock price tanked last year (due in part to investor concerns about Elon Musk’s Twitter takeover)—but the brand scored at least one big win: It won the 2022 U.S. auto luxury sales crown, overtaking BMW, Automotive News reported this week.
Jenna Ortega: The actress playing title character Wednesday Addams in Netflix’s hit series “Wednesday” is now the “most influential” on the show, according to new research from NewCasinos. Ortega, who counts over 37 million Instagram followers, earns up to $117,383 per sponsored social media post, NewCasinos found. The amount eclipses that of Fred Armisen, the well-known comedian who had a cameo on the show as Uncle Fester—Armisen could earn up to $2,797 per sponsored social media post.
Read more: Inside Netflix’s viral ‘Wednesday’ marketing strategy
Ronzoni: Fans of pastina, Ronzoni’s tiny star-shaped pasta, shed a tear this week when the food brand announced it is discontinuing the product. In an Instagram post, the company said “This wasn’t a decision that we wanted to make.” Pastina’s end comes as a supplier will no longer make the shape as of this month, Ronzoni shared.
Addison Rae and Hyram Yarbro: Beauty lines from each of the TikTok stars were on the list of brands Sephora is dropping from its shelves, according to Insider. Rae’s Item Beauty collection is 3 years old while Yarbro’s Selfless was founded two years ago. Both are one of several beauty brands from influencers that have fallen out of favor with consumers.
Drizly: The online alcohol retailer was punished by the Federal Trade Commission for a data breach that exposed the personal information of 2.5 million customers. The final order, issued this week, requires Drizly to “destroy any personal data it collected that is not necessary for it to provide products or services to consumers,” among other things.
$95,379: The salary of the average content marketer, a 1.8% rise over last year, according to data from Superpath, a content marketing-focused site.
“It would be a great time to go buy a Super Bowl ad, to be honest—because Southwest needs to be in front of people with a positive message. And if ever there were a time to invest in your brand, this is the time to do it.” –Tim Calkins, a brand consultant and professor of marketing at Northwestern University’s Kellogg School of Management, on what Southwest Airlines should do following its holiday travel disaster. (A Southwest spokeswoman said the airline has no plans to buy a Super Bowl ad.)
Travel marketing agency MMGY Global hired Karla Flannery as its first chief marketing officer. She was most recently the tourism director for the state of Illinois.
Beverage-focused tech company BrewLogix hired David Bower as director of growth. He was most recently president of Upland Brewing Co.
NetApp promoted Gabie Boko to chief marketing officer from senior VP of portfolio marketing.
Time appointed Sadé Muhammad CMO. She had been leading Forbes’ Representation & Inclusion Practice, which she founded.
Contributing: Jon Springer
