This week's marketing winners, losers and newsmakers.
Caitlin Clark: The University of Iowa basketball phenom—who will lead her team in the Women’s Final Four tonight—is a breakout March Madness star. “The 21-year-old Des Moines native has entered that rare Steph Curry meets Connor McDavid space where you kind of have to drop everything to watch her play,” wrote Wall Street Journal columnist Jason Gay. She already has a multitude of NIL deals, including with Nike, Buick, Topps, H&R Block, Bose and Hy-Vee, reports the Des Moines Register. “Her on-court play produces viral moments on social media and has garnered attention from national sports pundits, professional athletes, musicians and entertainers,” the newspaper stated.