This week’s marketing winners, losers and newsmakers.

Winners

Angel Reese: While the WNBA rookie star looks to come back from a season-ending injury, she remains active off the court. Her latest endorsement is with Reese’s Puffs, with the brand playing into the name it shares with the star via four special-edition box designs. Reese has averaged a double-double in her first year in the WNBA. (For non-basketball fans, a double-double is when a player gets double-digit totals in two of five categories—points, rebounds, assists, steals and blocked shots—in a single game.)

Reese’s Puffs, made by General Mills, is taking it as a nod to dualities it knows well, including chocolate and peanut butter or milk and cereal. 

Last month, Hershey-owned Reese’s created Reese’s-orange jerseys for the Chicago Sky rookie. Angel Reese’s other brand deals include a clothing line with Reebok. She’s also partnered with Revolve and Ulta Beauty.

Shogun: The FX drama was the big winner at the Emmy Awards on Sunday with a record 18 awards. The wins included Outstanding Lead Actress in a Drama Series for Anna Sawai, Outstanding Lead Actor in a Drama Series for Hiroyuki Sanada and Outstanding Directing for a Drama Series for Frederick E. O. Toye. The showing prompted Merriam-Webster to tweet a helpful definition for anyone still in the dark.

Google: The tech giant caught a break this week when a European court annulled a 1.5 billion euro fine previously levied on Google. The fine dates to a 2019 complaint about a Google product that incorporated ads into search results for website owners that gave Google alleged market dominance.

Also read: A guide to Google’s ad tech monopoly trial

Losers

Tupperware Brands: The once-popular storage container brand filed for Chapter 11 bankruptcy protection this week, listing $500 million to $1 billion in estimated assets with $1 billion to $10 billion in estimated liabilities. Tupperware has been battling for relevance with a score of rivals, including established brands such as Pyrex and Rubbermaid, and DTC startups such as Cliik and Stasher.

“As well recognized and iconic as the brand is, this has not made it immune to market forces,” Neil Saunders, managing director of GlobalData, wrote in a Wednesday research note. “These include a sharp decline in the number of sellers and consumers migrating to cheaper home storage brands.”

MrBeast, Logan Paul and KSI: The three creators drew backlash after announcing Lunchly, a new challenger brand to Lunchables, as a “healthier” alternative. Many on social media blasted Lunchly, which includes Prime drinks, for being as overprocessed and unhealthy as other brands.

Also this week, MrBeast was sued by a group of contestants on his “Beast Games” reality TV show who alleged unsafe conditions.

Read more: MrBeast, Logan Paul and KSI challenge Lunchables

Home Depot: After being accused of false advertising, the home improvement chain was ordered to pay $2 million this week by Los Angeles district attorneys to settle such claims. The complaint claimed Home Depot was charging customers more at checkout than the prices written on items and shelves, in some cases. The court also ruled that the retailer needs to create a price accuracy program.

Quote of the week

“Some of the retail clients are saying to their media agencies, ‘You are our partners, but if you expect to keep our retail media accounts we expect you to invest heavily into our retail media network. So, the media network commits heavily into their clients RMN and then has to somewhat artificially move other clients' money to it.”—Simon Francis, founder and executive chairman of consultancy Flock Associates, on the increasingly commonplace trend of retailers pressuring their agencies for media network commitments from other clients.

Read more: Inside agency review backroom dealmaking

Social post of the week

Number of the week

9,000: Number of AI-related patents filed by Amazon, 50% of which were filed in the last three years, according to a recent report from GlobalData. In comparison, Walmart has filed more than 3,000 AI-related patents, 20% of which were filed in the last three years, GlobalData found.

On the move

Triumph Pharmaceuticals named Mark Walsh CEO and president. He had been president of oral care and international at High Ridge Brands.

Contributing: Erika Wheless, E.J. Schultz