Mattel has issued an apology following a packaging mistake directing customers to a pornographic website. The toy maker’s new line of “Wicked” dolls, one of multiple collaborations for the Nov. 22 movie, contains a misprint that directs customers to Wicked.com, an X-rated site, instead of WickedMovie.com, the landing page made for movie bookings and other information.

The latest: Marketing experts react to Mattel’s mishap

Mattel apologized for the misprint and said it is taking “immediate action” to fix it. “Parents are advised that the misprinted, incorrect website is not appropriate for children. Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel Customer Service for further information,” the company said in a statement.

A Mattel spokeswoman did not immediately say what other actions the company is taking. Gamma Billing, which owns and operates the Wicked.com site, did not return a request for comment.

Read more about “Wicked” brand collabs here

News of the misprint was first discovered by users on social media.

The crisis comes following news that Mattel has been using AI for its Barbie packaging. However, a spokeswoman said AI was not involved with the “Wicked” mistake.

The line of dolls is just one of more than 50 brand partnerships ahead of the film adaptation of the Broadway hit.