While Mattel’s packaging error that listed a porn site address on “Wicked”-themed movie dolls drew social media attention and widespread media coverage, the long-term damage to the toy company appears minimal, according to a new Ad Age-Harris Poll. Gen Z, however, is more concerned about the mistake than other generations, the findings show.
The error, which was flagged by social media users earlier this month, involved a misprint that directed customers to Wicked.com, an X-rated site, instead of WickedMovie.com, the landing page made for movie bookings and other information. Mattel issued a quick apology and removed the dolls for purchase on retailer websites including Target, Walmart and Macy’s.