McDonald’s is officially introducing its MyMcDonald’s rewards program with lots of free fries as it tries to deepen its relationship with millions of customers.
Loyalty programs are a treasure trove of first-person data for marketers that are becoming increasingly important as brands prepare for a cookie-less future, even one that's been delayed for a bit. And nothing entices people to register for loyalty or rewards programs quite like free items. Restaurant chains such as Starbucks, Wendy’s and Chipotle have long dangled introductory offers and rewards based on accumulated points. Now, it’s time for the world’s largest restaurant chain to step into the game.
On July 13, McDonald’s will give free medium fries to anyone who downloads its app and joins MyMcDonald’s Rewards. McDonald’s, one might say, is supersizing its rewards program. On July 13, McDonald’s will celebrate what is sometimes called National French Fry Day as World Famous Fan Day. A contest on Twitter will reward one million MyMcDonald’s Rewards points each to 66 fans. The number of winners refers to the company’s founding 66 years ago, in 1955. One fan will receive free fries for life. McDonald’s plans to have judges including super fans such as singer Jhay Cortez.
If diners play their cards right, they can get a free sandwich to go along with the fries: Subway plans to give away up to 1 million of its new Cali Turkey Fresh sandwiches on July 13.