It's been three years since the pandemic brought the importance of mental health to the forefront, and brands are doubling down on support for customers and employees in May, Mental Health Awareness Month.
Here are some of this year’s campaigns and initiatives by brands and organizations.
Also read: Ad agencies rethink mental health policies
American Foundation for Suicide Prevention
The American Foundation for Suicide Prevention has launched a “Talk Away The Dark” campaign to highlight the importance of direct dialogue in preventing suicide. The pro-bono campaign by TBWA\Chiat\Day New York shows people how to initiate those often difficult conversations. In a video, a daughter recognizes a series of common warning signs of suicidal ideation and persistently tries to talk to her dad to pull him out of the darkness.