Michelob Ultra is the network’s first announced brand partner, said McLean. He declined to reveal the financial terms of the Ultra deal or specify other brand partnerships. “Our goal is to go deeper with fewer brands,” he said.
The Anheuser-Busch InBev beer brand’s collaboration with the network will run for a year. It includes being named the network’s official beer, as well as running ads on the network and placing its products in a bar on the set of the network’s daily show “Game On.” McLean declined to specify what other activations will look like.
The Women’s Sports Network is available on Atmosphere, Amazon Freevee, Fubo, LG Channels on LG Smart TVs, Local Now, Plex, Sports.tv, Tubi, Roku, Vizio WatchFree+ and XumoPlay. The network promotes itself with banner ads on those channels directing viewers to its programming. Its viewership is currently 60% male and 40% female, said McLean.
Fast Studios aims to bring viewers to Women’s Sports Network by “market(ing) women’s sports like men’s sports,” said McLean. He outlined strategies including athlete interviews on “Game On,” having a presence at women’s sports events and creating content that tells athletes' stories.
“Michelob Ultra believes women’s sports fans everywhere deserve an equal experience,” said Ricardo Marques, Michelob Ultra’s VP of marketing, in a statement. “We’re proud to continue our commitment of supporting gender equality in sports by working with partners like the Women’s Sports Network to give more people access to the athletes and sports they love.”