Gone are the days when milk was solely used for cookies, cereal and an ingredient for cooking. At least that is the image that milk marketers are pushing in a new ad featuring Olympic athletes that continues the industry's push to portray the dairy beverage as a sports drink.
The video, created for TikTok, shows Olympians including karate athlete Ariel Torres and multi-gold-winning cyclist Kristin Armstrong training inside a store's milk refrigerator. The scene captures candid reactions of ordinary shoppers as they open the fridge to not only find milk but athletes intensely training leading. The spot ends with the “Got Milk?” tagline.