Brand Marketing

Miller Genuine Draft makes ‘genuine’ the keyword in new U.S. rebrand

Miller Genuine Draft's old packaging (left) beside its updated look, courtesy of BrandOpus. (BrandOpus)
February 17, 2021 02:00 PM

After a dramatic decline in its popularity over the past couple of decades, Miller Genuine Draft wants to make something of a comeback in the U.S., with parent company Molson Coors investing in a major brand refresh that is aimed at reinvigorating the cold-filtered brew’s relevance.

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