The 9 most popular insurance ad characters, ranked

Insurance marketers have flooded the airwaves with characters and mascots in recent years, but the critter that started it all—Geico’s gecko—still reigns supreme with viewers, according to a new Ad Age-Harris Poll, which finds that 40% of the respondents “strongly like” the lizard, while an additional 35% “somewhat like him.” That amounts to a 75% favorability rating—which shows that viewers are not yet tired of the 23-year-old character that is backed by Geico’s hefty ad budget. Coming in second is Jake from State Farm, who notched a 69% favorability rating. (Scroll down for the full ranking.)