What ‘Beetlejuice Beetlejuice’ learned from ‘Barbie’ about movie marketing and Gen Z

“Barbie” mania swept the marketing world last year when Warner Bros. Pictures’ campaign for the summer blockbuster became a viral sensation, bringing over 100 brand partners, including licensed consumer products, to Barbie Land. Now, the Juice is loose on Madison Avenue as the film studio took cues from its “Barbie” wins in its campaign for “Beetlejuice Beetlejuice,” which hit theaters today.