Watch live at 2 p.m. ET: How your brand needs to rethink multicultural marketing

In the past year, advertising and marketing professionals have re-evaluated their role in the perpetuating the inequities that persist in the U.S. More thought and more effort have been given to changing the diversity of leadership, staff and partners, the way business is conducted and how campaigns are crafted and released. But will the industry be able to sustain the momentum of this moment? And in a more fragmented consumer marketplace, is the so-called "general market" really relevant?