Watch live at 2 p.m. ET: How your brand needs to rethink multicultural marketing

In the past year, advertising and marketing professionals have re-evaluated their role in the perpetuating the inequities that persist in the U.S. More thought and more effort have been given to changing the diversity of leadership, staff and partners, the way business is conducted and how campaigns are crafted and released. But will the industry be able to sustain the momentum of this moment? And in a more fragmented consumer marketplace, is the so-called "general market" really relevant? Don't miss the Ad Age Next: Multicultural Marketing virtual event on June 29. Executives from Unilever, Black Enterprise, Mastercard and more will explore what multicultural marketing in a multicultural society looks like and how the industry can take its diversity, equity and inclusion initiatives beyond HR. Access to the livestream is only available for those who RSVP at AdAge.com/NextMulticultural. Among the topics being discussed are:• How to drive systemic change in the media ecosystem • Why economic mobility for communities of color is key to changing the landscape • How equity played a role in Chicago's vaccination marketing efforts • If by undervaluing multicultural agencies the industry is undervaluing the audiences such specialist shops know how to reach • What are the next steps for brands and how will progress be measured? Confirmed speakers include:Derek Walker, owner, brown & brownerSteve Stoute, founder and CEO, United Masters and TranslationSamantha Skey, CEO, SHE MediaDetavio Samuels, CEO, Revolt MediaAngela Rodriguez, senior VP and head of strategy, AlmaRaja Rajamannar, chief marketing and communications officer and president of healthcare, MastercardEricka McCoy, chief marketing officer, ResonateJovan Martin, U.S. head of beauty and personal care media, UnileverSandra Lee, president and CEO, ES AdvertisingDebbie King, senior VP of marketing communications and culture for Velocity, ViacomCBSJohn A. Hardy, president, Market Source AdvisorsEarl “Butch” Graves Jr., president and CEO, Black EnterpriseMichelle Flowers Welch, chairman and CEO, Flowers Communications GroupMichael Fassnacht, chief marketing officer, City of Chicago and interim president and CEO, World Business ChicagoLA Dunn, founder, Black Girls EatGonzalo Del Fa, president, Group M MulticulturalAndrea Brimmer, chief marketing and public relations officer, Ally FinancialAndre Banks, founder and CEO, A/B PartnersSergio Alcocer, founder, Rest of the World Ad Age Next: Multicultural Marketing is free to attend, but all attendees must RSVP at AdAge.com/NextMulticultural.

Watch live at 2 p.m. ET: How your brand needs to rethink multicultural marketing

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