Several automakers have been quick to reevaluate their advertising relationships with Twitter now that the social media giant is controlled by one of their most significant competitors: Tesla Inc. CEO Elon Musk.
Here's what some have said so far.
Volkswagen Group: The German automaker, whose brands include VW and Audi, said Friday that it has recommended its brands pause paid advertising on Twitter until further notice in the wake of Musk's takeover. "We are closely monitoring the situation and will decide about next steps depending on its evolvement," Europe's top carmaker said in a statement.
Ford Motor Co.: A spokesperson told CNBC last week that the automaker is not currently advertising on the platform and had not been before Musk's deal. In a statement to Ad Age, Ford said: "We will continue to evaluate the direction of the platform under the new ownership. Meanwhile, we continue to engage with our consumers on the platform."
General Motors: The largest U.S. automaker temporarily halted paid advertising on Twitter after Musk completed his takeover, it said on Oct. 28. GM said it was "engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising."