Brand Marketing

NBA CMO Tammy Henault on marketing plans for the Finals, digital growth

Larry Bird is one of the stars of the NBA's new ad. (NBA)
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By:
Jon Springer
May 09, 2023 03:00 PM

Featured Stories

Newfronts
How Tubi is positioning its ad products for buyers leaving traditional TV
Newfronts

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.

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By:
Parker Herren
How Tubi is positioning its ad products for buyers leaving traditional TV
Brand Marketing
CMO job moves and hiring trends to watch
Brand Marketing
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By:
E.J. Schultz
CMO job moves and hiring trends to watch
Events & Awards
Why Roku is skipping the NewFronts this year and what it means for marketers
Events & Awards
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By:
Parker Herren
Why Roku is skipping the NewFronts this year and what it means for marketers
Newfronts
NewFronts 2025—what brands and agencies need to watch
Newfronts
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By:
Garett Sloane
NewFronts 2025—what brands and agencies need to watch