Brand Marketing

NBA CMO on its creator strategy, global marketing and season-opening campaign

NBA stars Kawhi Leonard, left, and Anthony Edwards, right, face off in the NBA's season-opening awareness campaign. (NBA)
October 03, 2024 04:00 PM

The possibilities inherent in basketball’s tip-off are at the heart of this year’s season-opening campaign from the NBA, which shows fans, influencers, and celebrities stampeding a court full of NBA superstars as Van Halen’s “Jump” serves as the soundtrack.

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