Brand Marketing

NBA In-Season Tournament—how the league is marketing its ‘second championship’

The inaugural In-Season Tournament will turn regular-season NBA games into a league-wide cup-style competition. (NBA)
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By:
Jon Springer
October 25, 2023 02:00 PM

Featured Stories

Creative Agencies
Rethink makes 18 creative hires across its North American offices

In an era of automation, consolidation and AI, the agency announces a goal to become at least 50% creative talent.

TN
By:
Tim Nudd
Rethink makes 18 creative hires across its North American offices
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
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By:
Garett Sloane
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
Winners and losers
Marketing winners and losers of the week
AP
By:
Adrianne Pasquarelli
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ES
By:
E.J. Schultz
Marketing winners and losers of the week
AANHPI Heritage Month
Yuzu’s Cindy Lim on building a social and dating app for the Asian community
CL
By:
Cindy Lim
Yuzu’s Cindy Lim on building a social and dating app for the Asian community