Brand Marketing
How Nerds Gummy Clusters became a nearly $750 million brand and what’s next
Gift Article
Share
Expand
Nerds Gummy Clusters accounted for 85% of sales for the Nerds brand last year.
(Nerds)
By:
Erika Wheless
January 27, 2025 10:00 AM
Featured Stories
Cannes Lions
AI becomes a Cannes co-pilot for agencies
Agency execs are using AI for travel, new business and awards submissions.
BB
By:
Brian Bonilla
Agency Brief
Agency Brief: Dentsu X, Horizon Media, The Community and more
EL
By:
Ewan Larkin
Cannes Lions
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
GF
By:
Gillian Follett
Winners and losers
Marketing winners and losers of the week
AP
By:
Adrianne Pasquarelli
|
ES
By:
E.J. Schultz
